Scaling a $1 Front-End Candy Program at Walmart Canada
Launched a $1 value tier gummy program at Walmart Canada replacing retailer private label. A seven SKU assortment anchored by Jujubes delivered 600,000+ units in four months and +1334% front-end revenue growth.
Market: Canada
Business Challenge: Cocoa price inflation compressing chocolate margins across the category
Outcome: Launched Dubai style chocolate innovation delivering 28% post-program margin while pricing 30% below national brand.
Market: Sahel Africa
Business Challenge: Rising foreign exchange exposure on imported wheat created a need for viable local grain alternatives.
Outcome: Developed a 15-minute cook sorghum flour, unlocking a 10,000 MT category opportunity and delivering 2,800 MT in year one
Market: West Africa
Business Challenge: Cadbury underperformed in flavoured hard candy and needed to reposition the category to appeal to urban young adults.
Outcome: Partnered with Disney to launch the “Like a Child Again” campaign, generating 10,000+ leads and 700+ event attendees while expanding the programme beyond its initial run.
Market: Nigeria
Business Challenge: Golden Penny Spreads was underperforming due to weak product performance and packaging that limited consumer appeal.
Outcome: Delivered a full portfolio relaunch that drove +12% household penetration and established a new packaging architecture still in use today.
Brand Manager - Mondelez West Africa
+3.7% BRAND POWER
Brand Manager - FMN GROUP
+10.7% IN HOME PENETRATION FOR SPREADS
Brand Manager - Mondelez West Africa
+3.7% BRAND POWER
Brand Manager - Mondelez x Disney
+10,000 LEAD GEN
Brand Manager - Mondelez x MTV Base
+3.7% BRAND POWER
Creative Lead - Oyoyo Ent. Canada x Afro Creative
NO. 3 BEATPORT CAHRTS
WEST AFRICA
3-5 year strategic planning
+4%Brand Power
Delivered Celebrity and Entertainment Partnerships
