EXECUTIVE SUMMARY
Secured Walmart approval for a value tier $1 front-end gummy program after the retailer phased out its private label. Launched a seven SKU $1 assortment anchored by Jujubes, replacing the former private label and delivering 600,000+ units in four months across 400 stores, driving +1334% front-end revenue growth vs baseline.

BUSINESS CONTEXT

Walmart Canada historically carried a private-label gummy offering within the high-velocity front-end checkout zone. Facing issies with the supplier, the retailer decided to phase out the product but faced a two-year timeline to develop a replacement private label program.

This created a short-term opportunity for branded suppliers capable of guaranteeing supply and accelerating product development.

Our team had previously identified the commercial viability of a $1 price-tier candy program and had introduced the concept during multiple buyer conversations. When Walmart opened the opportunity, they required confirmation of supply stability, speed to innovation and price protection for at least 16 months.

THE INSIGHT

Front cash checkout products succeed when anchored by high recognition flavours that drive impulse purchase and repeat velocity.

During assortment discussions, Walmart identified Jujubes as a mandatory flavour based on historical category sales performance. Recognizing the importance of this condition, the assortment strategy was rapidly expanded to incorporate Jujubes as the anchor SKU, supported by additional flavours such as the 'sours' designed to deliver variety while maintaining strong sell-through.

STRATEGIC APPROACH

Developed a seven-flavour $1 gummy assortment tailored for front-end impulse purchase
Rapidly added Jujubes as the seventh SKU after Walmart identified it as a required anchor flavour
Optimized pack size and cost structure to sustain the $1 retail price while protecting margin
Used historical Walmart sell-through data to refine forecasting and guarantee supply reliability across 400 traited stores.

RETAIL EXECUTION

Price Communication

Everyday Low Price $1 signage drove impulse purchase visibility

Store Display

Front-end checkout placement within Walmart Supercentre impulse zone

COMMERCIAL IMPACT

600,000+ units sold in the first four months across the seven SKU assortment
+1334% front-end revenue growth vs baseline at Walmart checkout
Successfully replaced an exiting private label program with a branded value tier offering
Expanded merchandising beyond check out into dump bins and 1/2 pallet displays

MY KEY LEADERSHIP TAKEAWAYS

Retail checkout programs depend on anchor SKUs that consistently drive velocity. The data post launch showed Jujubes and Sour gummies as velocity drivers
Speed-to-innovation can unlock opportunities created by retailer supply gaps

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